Customer Background & Challenges

Customer Name:  Pet Food Company, Australia 
Business Nature: Specializing in the development and production of high-end natural pet food
Core Product: Additive-Free Chicken Breast Dog Food (100% natural formula, no preservatives or artificial additives)

Pain Points

1. Low Production Efficiency
   Reliance entirely on manual operations resulted in a daily output of only 500 kg with 8 workers, making it difficult to achieve scale.

2. Poor Product Consistency
   Handmade production led to significant variations in the shape, size, and weight of dog food, damaging the brand's premium image and consumer trust.

3. Severe Capacity Shortage
   Inability to meet the growing order demands from mainstream Australian pet retail chains (e.g., Petbarn, Petstock), frequently causing stockouts.

4. High Hygiene and Quality Control Risks
   Multiple manual handling steps increased the risk of cross-contamination and failed to comply with Australia's stringent food safety standards

5. Difficulty in Cost Control
   Labor costs accounted for as much as 45% of total production costs, continuously squeezing profit margins.

Customer Testimonial

“We insist on using only Australian free-range chicken breast with absolutely no preservatives or artificial ingredients. However, the inefficiency of traditional manual production has severely constrained our growth—every month, we are unable to fulfill a significant number of orders on time, which is both frustrating and concerning.”

Automated Production Line Enabling Efficient Transformation

To address Customer's challenges, we customized a fully automated additive-free chicken breast dog food production line, which includes:

• Precision Temperature-Controlled Extrusion System: Low-temperature processing preserves the nutrition and natural flavor of the chicken.

• Automatic Forming and Cutting Module: Ensures highly consistent weight and shape for every piece of dog food.

• Enclosed Conveyor Design: Eliminates human contact throughout the process, preventing cross-contamination.

Trial Results Highlights

1. Efficiency Leap
   Daily production capacity increased from 500 kg to 2.5 tons, achieving a 400% efficiency improvement.

2. Cost Optimization
   Labor requirements reduced from 8 workers to 2, lowering the labor cost share from 45% to 15%.

3. Quality Control Upgrade
   Product weight variance controlled within ±1%, with shape consistency reaching 98%.

4. Full Compliance with Hygiene Standards
   Passed Australian food safety audits and received SQF certification recommendation.